Pieces on recommendations, editorial commerce, provenance, and the operational discipline of running a boutique with the right tools. Published when there is something worth saying — not on a calendar, and not on a content-marketing schedule.
Every recommender promises to model taste; most quietly optimise for engagement. A working definition of taste, the architecture that respects it, what you give up, and what — quietly, durably — you get in return. The dopamine charts dip first. The metrics that matter move in the right direction by month four. Read the piece →
The flattest category page is the dropdown filter grid. The most successful one is the edit. We walk through how Trove Curate generates edits at scale without losing the texture that makes them work — what the architecture is, where it pays off, and where, candidly, it doesn't belong. Read the piece →
Provenance information is increasingly demanded and almost always badly presented. The badge is signposting, not information; the discipline is to put the information into the description and to be silent where the evidence isn't there. What we believe Trove Provenance does differently. Read the piece →