Atelier · Application · Issue №07

Apply for an atelier slot.

The atelier programme runs in cohorts of eight. We accept new boutiques by reading rather than by form-volume — your application is read by a person before anyone here writes a calendar invite. Take your time with it; we will take ours.

Tell us about the shop.

Required fields are marked. Nothing you write is added to a marketing list; the application is read once, replied to, and then either filed against a future intake or returned with notes.

Your name * Boutique / brand name * Email * Where is the shop? (city · country) Catalogue size What kind of shop is it? * What is the shop's point of view? * Why now?

How we reply We reply within five working days. Most replies are either a calendar slot for a 30-minute conversation or a short note explaining why the fit isn't right for this cohort. We don't ghost.

What we look for

The boutiques the cohort works best for.

A point of view

If we cannot describe — in one sentence — what you stock and what you refuse to stock, the atelier is not yet ready for you. Come back when it is.

Genuine catalogue depth

Three hundred SKU with real curation beats thirty thousand SKU on autopilot. The fit is best when the catalogue is large enough that finding things is the problem.

A willingness to wait

The first four to six weeks of an atelier slot are quiet. Engagement metrics go down before they go up. Operators who can stomach the dip see the curve invert.